Return on ad spend up 224% on 32% less ad spend.
Jaanu is a fashion label selling online in Pakistan. We reworked how its Meta Ads were structured and tested, and worked on the Shopify store itself so more of the visits turned into orders.
6.12return on ad spend, up from 1.89 (+224%)
−53%cost per link click
+44%link clicks
+62%link click-through rate
Results compare 31 October to 24 November 2025 with the previous 25 days, from Meta Ads Manager. Purchases are July to October 2025.
What we did
- Split campaigns by job (sales, traffic and catalogue) so each one could be measured on its own.
- Tested creative across Reels, collection and catalogue ads, then moved budget to the formats that converted.
- Brought frequency down from 2.06 to 1.39, so the same people weren’t shown the same ad over and over.
- Launched each new collection with fresh creative and checked the numbers as it ran.
- On the store: conversion fixes, size guides, a mobile audit and checkout improvements.
Also worth noting
- 27.6x return from the best catalogue ad
- +77% link clicks in September on only 5% more spend
- 53 website purchases from July to October
