Article and launch reel
What Is a Reverse Total Shoulder Replacement?
Who needs one, how long it lasts, and what recovery looks like.
On page 1 of Google for “reverse shoulder replacement surgeon Arizona.”
Dr. Midhat Patel is an orthopaedic shoulder and sports medicine surgeon in Arizona. We rebuilt his website, set up search and tracking, and run a steady stream of patient-education articles.
Visit patelshoulder.com (opens in a new tab)Page 1on Google for “reverse shoulder replacement surgeon Arizona”, a general search with no doctor name in it
3long-form articles live, each with its own graphics
Checked on Google (US) on 2 November 2026. Rankings move between checks and vary by location.
The brief
Dr. Patel needed a website he could control, and content that teaches instead of sells. Patients should find him by name, then find answers to the questions they actually search.
01
A website built for patients
A custom-coded WordPress site with no page builder, so it loads quickly and is easy to keep updated.
- Conditions treated, with a filter and plain-language explanations
- A first-visit checklist and an FAQ that answers what patients ask before they book
- A library of downloadable recovery protocols
- About, research and contact pages
02
A blog that answers real patient questions
Each article is long-form and fully sourced, with a stat strip and a summary box so a patient gets the key facts on the first screen. Every article gets its own featured graphic, and launches get a short reel.
Article and launch reel
Pyrocarbon Shoulder Replacement for Patients Under 60
An option for younger, active patients, explained with sources.
Article
Can a Shoulder Replacement Get Infected?
The risks, the warning signs and how infections are prevented.
03
Found, tracked and reported
We rewrote the search titles and descriptions on the key pages, linked Google Search Console, and set up tracking for phone taps and contact-form submissions. Each report ends with what we recommend next.
| Search on Google | Result |
|---|---|
| reverse shoulder replacement surgeon arizona | Page 1 |
Checked on Google (US) on 2 November 2026. Positions move between checks and vary by location.
More work
See what we did for other clients.